We did not have a successful history in this type of programming – Mehr News Agency | Iran and world’s news
Mehdi مهرنیا Director “کارویاIn an interview with Mehr reporter, referring to the idea of making this entrepreneurship contest, he said: “The initial idea”کارویاThe idea was to produce a TV series to introduce Iran’s economic opportunities little by little In thought and design rooms full of programs and Wing In the end, we came to the conclusion that the future of Iran’s economy and technology is tied to knowledge-based companies, so in cooperation with the Presidential Innovation and Prosperity Fund, we went to these companies and “کارویا” was born.
He spoke about the difference between this entrepreneurial competition and other competitions such as “square“Many entrepreneurial programs have been made and broadcast on television, but all of them are like,” he said.square“Operator”, “Accelerate” and… are all a kind of competition for entrepreneurs, most of whom have not yet passed the acceleration stage, and in fact these programs were more looking for interesting ideas and designs.
مهرنیا He added: “Successful companies were not in their program, and in fact these programs are more like an accelerator or an innovation factory.” «کارویا“But it has a different nature, we in”کارویاWe were not just looking for pure ideas, that is, designs that were just ideas or their product was ready. Did not Was not able to attend the program.
Director “کارویاNoting that the production of a product or service was the first condition for participating in the program, he said: “The second priority of the program was to be a knowledge-based company, although we host a small number of Startup We were good too. Structurally, because we do not have a successful and attractive history in this type of programming in Iran, so we put the most successful program that has been going on for years and made in several different countries as an example program with changes in structure and content.کارویاWe made.
Referring to the structure of the program, he said: “Structurally, the most important feature”کارویا»The use of elevators provided within the program was in the technology ecosystem and Startup Very well known. This method of presentation also allows viewers to judge by giving teams equal time to introduce their products.
مهرنیا added: «کارویا» جزو There are few direct interactive programs (apart from telephone competitions) made on Iranian television, meaning that the audience of the program is not only the viewer, but also in the process of being successful or Absence The program has a direct participation. To give an example, the winning company in one of our programs was funded in less than 12 hours. This has a direct message, in these difficult economic conditions and low public confidence in Iran’s financial markets, the company has been able to gain the trust of the program audience that very very Lucky and good thing for us.
In the end, he talked about achieving the goals of the program the length The broadcast also said: “From the beginning, we tried to fully identify the audience of the program, that is, we did not produce the program for the so-called general audience, so we had several meetings with elders and scholars of innovation and ecology.” Startup In Iran, we had an attractive program for the audience interested in the fields of innovation, entrepreneurship and Startup Let’s build. Naturally, given the volume of investments made in the winning projects, «کارویاHas been able to achieve its main goal, which is the trust of the audience in knowledge-based companies.
.