What are the opportunities and threats of the new directors of Sima?/ The need to meet expectations – Mehr news agency Iran and world’s news
According to the reporter of Mehr, in the past few months, various speculations were raised about some Sima channels and their managers, on the basis that they are going to change and have other alternatives. Especially since the appointment of Peyman Jabali as the head of Sedavasima, some of the national networks have undergone changes and new managers have been appointed to them, but the rest of them are still on the job, although the mechanism of change and transformation should be based on new and Strictly defined organizational frameworks are advanced. However, a part of human and management changes can also facilitate new railways.
In particular, Jabali, the head of Sedavasima, emphasized the content part of his transformation program and said: “What is intended in the transformational period of the organization is mainly in the content areas, and all transformational processes must ultimately lead to transformation in the antenna.”
Jabali also mentioned about the national media transformation document and the changes that are on the agenda and said: “The national media transformation document in the content areas of radio and television, news, provincial networks, virtual space and cross-border networks is designed. It has been done.”
During the last few days, Mohsen Barmahani, the deputy head of the national media, changed the director of four television channels and announced new orders. In this report, we have an overview of the recent appointments as well as the networks involved in these changes.
Tehran network; Mohammad Baqir Alami
With the departure of Saeed Ashnab from Channel 5, Mohammad Baqer Alami was elected as the director of the Tehran network, who has been working as the deputy of affairs of broadcasting provinces for the past years. He was appointed as the head of your network in 1400, and a year later, he was elected as the director general of provincial broadcasting in the deputy of broadcasting provinces.
Alami is a senior communications expert, and his management experience includes being the head of your network, the director of program provision and the province’s television archive, the deputy of Alborz center’s voice, and the director of the festival of the organization’s deputy provincial affairs.
Expected opportunities
One of the cases that had led to various speculations about Tehran Network or Panj Network in recent months; The decision to return this network to its former identity as the Tehran network and pay attention to the urban and provincial approaches of this network. Now, this appointment can be a reference to return to the former identity of the Tehran network, in order to place this network on its growth path and move in a more distinct way from other TV networks, and on the other hand, the task of the audience is more specific, because if the mission A clear network will attract the target audience more easily.
Aalami is one of the famous and young directors of the broadcasting company, who knows his organization and production. In these years, he has traveled his career path in Sedavsima itself and is not a person outside of organizational relations, and this is a strong point so that he can continue the same path in Tehran network based on his record in the provincial department. Especially, because of his presence in the provincial sector, he can be aware of the damage, missions and approaches of the network with a provincial and urban perspective, and based on this, he can take policies that are appropriate for the Tehran network.
On the other hand, the management body of the network in recent years has been young and from the body of the Revolutionary Front, hence the presence of young managers, which has been emphasized for years in the management departments of radio and television, facilitates dynamism and creative work in the networks.
Weaknesses and threats
Saeed Ashnab has been the manager of various network groups for many years, he was in charge of managing Jam Jam network before Five Channel and has worked professionally in the management space. However, during the last few years Panj Sima network could not release a special program or series that can be considered as the brand of the network. One of the series that was emphasized several times and a lot of money was spent on its production was “Rad and Bargh” directed by Behrouz Afkhami, which was stopped after 2 episodes and finally did not reach the network. This network announced at the beginning of this year that it is not going to be a series producer and removed itself from the series production circuit.
However, in the programming department, the most watched program of the network is “Back to Home” as the network’s evening program, and fewer flagship programs have been created for the audience. Now, it is definitely necessary for the network to adjust its programs with the Tehrani audience in the new definition and return to the previous identity and have a more local view towards this province. In this definition, the network needs to reorganize the relationships of the planning groups based on the new mission and regardless of the capabilities of the group managers.
documentary network; Hossein Zarezadeh
Mohsen Yazdi has not been managing the documentary network for several months, and because of his professional presence and approaches in managing this network, perhaps few people could rely on this source. Hossein Zarezadeh is a name that became popular and heard in the last few days with the appointment of Mohsen Barmahani, while few people were familiar with this name before. Zarezadeh graduated from Sedavasima University and has a BA in Documentary Directing and a MA in Documentary Production from this university.
Expected opportunities
The Documentary Network is the largest producer of documentaries in the country, and basically there is a famous saying that the home of documentaries is on television, which means that documentaries produced in any institution and center are the best place to broadcast and present them on television networks. Therefore, television must exert the necessary effort in maintaining this position as the home of documentaries. Sometimes the most serious subjects that deal with the pathology of social problems and phenomena cannot be broadcasted on other networks, but the same subjects and phenomena have been able to be broadcasted on a specialized network such as “Documentary” with the inclusion of age classification, and this is considered a bonus. be remembered It is necessary that this approach is maintained in the new era and documentary makers can frame the most important economic, social, political, etc. events in the form of investigative documentaries and not just journalistic ones, regardless of considerations.
Although the circle of program makers and documentary makers of the network has been clearly established in the past periods, the documentary network has usually gone to younger directors and newer talents. The documentary television festival, which was launched in the past and is now in its seventh edition, is the most important brand of this network, which adds some documentary makers to the circle of creators every year. In the last one or two years, this festival has built on the introduction of more documentaries from cities all over the country and outside the capital, which is another advantage that should be maintained in the following years.
A feature of the documentary network that has been established in these years is the extensive and effective connections it has with the Revolutionary Front. This communication and interaction has led to the production of demanding and worrisome works in the economic and social fields, and it has been able to produce quality works from the basics of the documentary network, which were less likely to find their way in the official television platforms. lead to Especially, the documentary is one of the fields of capability of the Revolutionary Front in the field of media production, which can open the way for many gaps and related weaknesses in cultural, political, economic, etc. issues.
Weaknesses and threats
Despite being a documentary maker, Zarezadeh does not have much managerial experience. Before this, he has had management experiences in the documentary group of the political deputy and the management of the political group of Channel 2, and the lack of this experience in a larger dimension can face this serious responsibility with challenges. Beyond a networked and structured interaction, documentary makers need a skilled and professional person who can trust him and the roadmap and approaches and missions he defines.
Especially, the manner of Mohsen Yazdi’s separation from this network has still affected the atmosphere of the network, and his absence must be compensated by building trust again.
According to the approach and content system of the change document, on which Peyman Jabali, the head of Sedavasima, has special emphasis on its axes, the documentary network has not yet found its place in this system properly, if this network can play a decisive and special role in this field. and as a research and demanding network, it can enter into the deep problems that exist in different layers of the macro fields of the country and provide solutions. Because the documentary is more than fiction cinema, it is not based on imagination, nor is it supposed to have an entertaining atmosphere.
show and watch network; Mohammad Ali Gholamrezaei
Mohammad Ali Gholamrezaei is a graduate of television production master’s degree from the University of Broadcasting Organization. Last year, he was appointed by Burmahani as the director of program supply and international media supervisor of the General Directorate of Supply and International Media of SIMA, and before that, he had the management of program exchanges and the festival of the vice-provinces in his work record.
Expected opportunities
Gholamrezaei has a history of security work and this is considered an advantage for networks whose main work is based on demonstration security programs. Especially since his field of work has been in the General Department of Supply and International Media, and he is familiar with the relations of buying foreign works for television, both on a macro level for different networks and buying and broadcasting films on the show network.
Due to the broadcasting of movies, which are mostly foreign works, and the Tamasha channel, due to the broadcasting of Iranian serials from the past, they have a specific audience, and this is another privilege that they must maintain. However, in the last couple of months, Tamasha network has moved towards broadcasting foreign series such as Korean works.
It is valuable not to be afraid of moving in time and not to be caught in the face of necessity. Especially, managers are usually accused of being an insider in the unprofessional sense if they remain close to the new managers. However, Mohammadreza Rezapour was one of the experts in this field, who had a high respect for world cinema, and of course, it was heard before that he resigned from this position. In the recent rulings, he was appointed in another position as the deputy adviser of CIMA.
2 points about watching and drama networks are noteworthy, that with the launch of Simorgh Center, they can be the most important place to present and broadcast the works of this center, which includes in various fields from short films to non-shows. The Tamasha network can also be the main place to broadcast programs of the Revolutionary Cultural Front. The Emar Film Festival and the 100-second film festival, which is held under the supervision of the art department, present new works every year that can be included in thematic packages in the broadcast schedule of these networks.
Weaknesses and threats
Although the show channel is dedicated to broadcasting foreign and Iranian movies, one of its main weaknesses is the many repetitions of movies that have even been broadcast on other TV channels. Definitely, one of the events in the new era should be specifying the broadcast box for new movies and reruns. Because this network may broadcast only a limited number of new movies every month.
On the other hand, the Tamasha network, which broadcasts Iranian and foreign series, does not have a clear border with the iFilm network, and the organization has not yet determined what it expects from this network. Even if the mission of this network is limited to broadcasting foreign series, still Korean series and works of other countries are broadcasted on national networks. For example, what is the added value of rebroadcasting “Jumong” and other repeated series a hundred times, despite the fact that the audience can receive them from TV?
Certainly, in all the television networks of the world, there are dedicated channels that only broadcast movies and serials, but one mission for these networks can be to make it possible for them to buy more recent works, because basically, broadcasting acceptable and non-repeatable drama programs is more than points. It will be a weakness. On the other hand, the relationship between these 2 networks and archive processing has not yet been clarified, despite the emphasis in the transformation document.