What do social media and development concepts have in common? Mehr News Agency Iran and world’s news

According to Mehr News Agency, the first edition of the book “Integration of Social Networks and Strategic Marketing” written by a group of professors from Newcastle Business School, translated by Reza Mohammad Kazemi, Fariba Bagheri and Jafar Abdolmaleki, was published by Soroush Publications.

The foreword to Social Networking and Strategic Marketing states:

Social media marketing is, in fact, the commercial use of social media channels to understand and engage customers in a way that contributes to the success of the ultimate marketing and business goals. It is often difficult to see the fit of these emerging channels and business goals, and new channels are growing at a very rapid rate that has not been adequately researched. The book’s editor, Nick Hajli, has taken a step in the right direction to integrate important research in this area.

This book first discusses the importance of social media in branding, the role of co-production in social media, and concepts related to new product development and online communities by addressing the roots of social media marketing and verbal advertising. It also covers important updates on intellectual property rights and how social media fits into the overall strategy. Leadership in the company must also change in order for these tools to be implemented effectively, and the social media marketing aspect is also covered.

What I like is that this book does not ignore the roots of social media marketing, network analysis. The power of networks means that information on the Internet is expanding rapidly. In trying to react to events, we often overlook the basics of social media marketing. Understanding the basics can help us achieve our goals better.

Also, this book contains valuable case studies; Particular attention has been paid to sports marketing banking and nonprofits, as well as markets outside Western economies. In my opinion, this comprehensive book can be used by students in the classroom, researchers to organize future research ideas and activities, as well as managers to understand the concepts of this marketing channel. Altogether, these chapters should help for-profit and non-profit companies to generate their brand story and content marketing strategy through social media marketing channels.

The first edition of this book in 549 pages of Vaziri, 500 copies and with a price of 135,000 Tomans has been provided to those interested in this field by Soroush Publications.