When does changing the “logo” of the media work? / Successful media reads the mind of the audience
“Dr. Mahmoud Kabiri Yeganeh,” a media expert, said in an interview with a Fars News Agency media reporter about changing the logo and visual identity of the media: “When we talk about changing the logo, we are actually talking about changing the visual identity of a media.” This visual identity is an issue that we will succeed in if we can place it properly in the field of branding. Logo change is directly related to the visual identity and structural identity of a media set.
He continued: “Changing the logo is done according to the needs of the audience and the situation of the community, and the media wants to look for a new audience and should do so according to the conditions of the target community. Currently, some of the world’s leading media Several years after starting work, they have changed their logo and visual identity for better performance, which has worked very well.
The media expert also added that the media decide to change their logo in order to gain a new audience, and if done correctly, it will have a good return.
He also said about the advantages and disadvantages of this work: The advantages of this work is that you reach a new market and of course new audiences. The disadvantage is that if you can not do the visual design properly because your audience has to be dependent, you will fail, and this can be considered a major weakness or threat point that can mistake the media if made wrong.
Kabiri Yeganeh continued: “Something happened in changing the media logo in Iran and the Central Bank did this and it happened to be successful and got a good answer even in its annual profit.”
He added: “Changing the logo is one of the subsets of re-branding.” The type of logo writing is part of the logo and the introduction and ending are another part of it. For example, whether your background color is orange, gray, or white is a very important issue in changing the logo, which can also give a positive answer.
What does he say about the success of designing a media logo? He said: Correct knowledge of the audience and correct audience recognition and connection with the mental process, which is called the audience mind reading.
Kabiri Yeganeh also stated that changing the logo of a media outlet is directly related to the content that is presented in the media. The fact is that the audience must trust the media, and if this visual identity and logo change is not done properly, the audience will no longer trust the media, and the two are necessary to each other.
He added: “Media owners should not be afraid of changing their visual identity and they should enter this field very bravely and seriously and do it.” Since Iran can not be compared with other countries in this field because our anthropology and social model is different from them, but as I said, Bank Mellat was a very strong example of this issue.
The media expert added: “For example, in 1984, Sada-e Azadi launched a 20:30 news section, which was in fact a kind of rebranding in the field of media, which established a new style in the media, and now we see that it is the most popular news section of Sada-e Azadi.” It is 20:30. The big decision that was made and had a good result.
End of message /
.