Xiaomi: We enter the battle of life and death with Apple and iPhone

Xiaomi CEO announced the company’s full determination to compete with Apple and iPhone. He said Xiaomi got into a fight over death and Life With the iPhone, it can take over the position of Apple’s flagship as the largest mobile brand in the world.

According to the news agency SCMPLi Joon, founder and CEO of Xiaomi on the Chinese social network Weibo, announced that the company is specifically focusing on High-end handsets Will allow the market to compete directly with Apple. The Chinese giant wants to fill Huawei’s vacancy. Xiaomi CEO said their goal is to within three years The largest brand in the mobile market Become.

Lee Joon wrote: “[می‌خواهیم] Let’s stand against Apple with all our might in terms of product quality and experience For three years The future of the biggest brand of high-end phones China “Let’s become.” He explained that competing with Apple in the high-end handset market is like a life-and-death battle that Xiaomi must overcome.

Xiaomi is increasing its investments

Apple in the fourth quarter of 2021 with Vivo behind For the first time in six years Became the top mobile brand in the Chinese market. The company was able to achieve this by taking over Huawei’s market share, which has not been favorable since the sanctions began.

Xiaomi, like many companies over the last two years with Supply chain problems It has faced and this issue has prevented its growth and development. However, in the second quarter of 2021, the Chinese giant was able to sell more phones than Apple for the first time in a short period of time.

Xiaomi apparently wants to challenge Apple’s position by making more and more distinctions between itself and other Chinese brands. The company plans for the next three years 20,000 retailers New to open in China. They will also be around within the next five years $ 16 billion They will invest in research and development.