Be different in the tourism business like a purple cow and the blue ocean

Brand success requires differentiation, to the extent that you look like a purple cow among thousands of other cows, doing amazing, different and distinctive things in your brand’s tourism businesses, otherwise you will be eliminated from the competition by imitating others.

How to create a tourism business with the blue ocean and purple cows

Tourism business is a safe way to share your passions and interests with others, people who want to experience business in a new place or culture, whether in a constant capacity of tourism or investment or in the capacity of experiencing leisure, tourism business is a great opportunity. It creates great for them. To develop a tourism business, you must first decide for yourself and create a business plan. After that, you can move on to marketing and growing your business.

Choose a geographical location that you know closely. Create new jobs in a geographical area that you know and love. This means that you can use this knowledge to provide a better experience for your customers. Always share this knowledge with your customers and teach them everything you know about the area.

In the service industry, being a leader means attracting tourists and guests in an unforeseen way, for example, by giving a free ticket to get enthusiasm for your customers and instill the concept that you have not pocketed bags for them. do?

In a world full of chaos, people are looking for security and difference, and if we do not have an answer to their demands, due to the changing taste of the customer, another group will design a more regular program for them.

Creating local tourism jobs is formed by knowing the cultural and natural infrastructure of each region, for example, you can direct the area where the people of the region know the methods of honey production as a tourism goal in the field of this industry and invest in advertising. And do not be afraid of the fact that other places in the field of production of honey products have started much earlier than you, and you may fail. Definitely you have a purple cow that sets you apart from others, find your purple cow.

Purple cow

You may have heard the term many times, but believe me, in the business world it has found a valuable meaning for itself. Once again, we will discuss how this word is formed. He gets excited about everything at first, but over time, doing and repeating things becomes repetitive and tedious for him, so there is a need for a fundamental change that can make progress in any industry. Making a difference in service-based tourism products is the first way to create it. Emphasize that you need to improve your capabilities without copying others in order to create uniqueness for your customers.

The blue ocean is a better way to do business in the tourism industry

Certainly all traders are tired of fruitless conflicts and rivalries between their colleagues and competitors, and if you ask them what industry they are willing to invest in, they will tell you where being the first is the best opportunity to invest.

The combination of the purple cow and the blue ocean equals your victory. Finding the blue ocean in the tourism industry is very easy because it is new in our country. But what is the blue ocean and how can it be found?

The blue ocean is in competition with the red ocean

The blue ocean means creating a market without competition, and if you compare the business world to an ocean, the competition and focus on competing is called the Red Ocean, and finding a safe and new market free of any tension is called the blue ocean.

Blue Ocean focuses on how to create new value for customers In the Blue Ocean, the market environment is completely new and new, and it is easy to make money in it.

Look for Otaku

It is no longer possible to thrive by meeting the basic needs of customers in businesses. The era of public tourism is coming to an end and we must somehow connect with the emotional early users and force them to move along the path designed by your company and here This is exactly where Otaco comes in and the consumers that Otaku tourist flies to you, and you, with a relaxed imagination, make your blue ocean productive.

Are you above Starbucks?
People are even tired of Starbucks, Starbucks was unique until a few years ago, but their executives have realized that the only way to stay in the service industry is to create new sparks for the industry to grow rapidly, that is, to produce purple cows.

So, in order to get a suitable tourism business, we must create a new and new movement so that we do not lag behind our competitors and always have something to say in the field of competition. The tourism and hospitality industries are not separate from business and follow business patterns, and you will definitely succeed in your area by starting new jobs and breaking away from the hustle and bustle of endless and aimless competition and renewing your creativity in every season of business.

Source: Aria Heritage