Did the audience increase the price of cinema tickets in the flotation plan?

Charso Press: Referring to the 75% increase in the audience of this film in the second week of the release, at the same time as the start of the plan to float the price of tickets for this film in the cinema chain of the artistic field, Mohammad Reza Shafah said: The results of this plan are clear in the few days that have passed since its implementation. And part of this is definitely the result of the adjustment of ticket prices in some screenings that had a smaller audience.

He continued: It is the duty of all officials and those involved in the field of cinema not to be passive towards the situation and to take initiative to overcome this era. The idea implemented by the Bahman Sabz Institute in the art field and has become the flagship of the effort to change the situation today, is a good idea that has been implemented in the countries that own cinema for years.

The producer of “Henas” emphasized: a good expert work was done before starting this project and the initial results showed that the idea was implemented correctly.

Pointing out that he believes that the way out of today’s cinema crisis is for all the private and public trustees to come together, Shafa said: the responsible institutions should use a creative and transformative approach to find new ways to reconcile the cinema audience with the box office after the back. put an end to the Corona crisis, and I think this will bring good results.

He considered part of the audience’s return to the cinema to be dependent on the movie owners and cinema owners joining the ticket price floatation plan and reminded: I invite the producers and those involved in the cinema field to either implement a similar plan themselves or to the plan that the art field In the chain of cinemas he has taken, to join.

This cinema producer continued: This plan definitely cannot solve all the problems of the cinema, but it will definitely facilitate a part of the problem and smoothen the uneven atmosphere of the return of the audience to the cinema. In order to resolve other issues in the field of cinema, we must move forward and complete the work with each other’s empathy.

Saying that cinema today is struggling with the problem of losing a part of its audience, Shafah clarified: Before Corona, cinema had an audience that was a small fraction of the country’s population, and cinema should have tried to reach a larger share of the country’s people. to attract itself, but unfortunately today’s cinema has also lost the same limited number of its traditional and former audience before Corona, and the major part of this problem is due to economic issues.

He added: I think that any method that can bring the audience back to the cinema can definitely compensate for the discussion of the return of investment of the works and the cost that the moviegoers bear.

Shafah stressed: It seems that today’s cinema ticket price is determined based on today’s needs of movie distributors, movie theater owners and investors, which means that this number is correct and appropriate, but due to the lack of realism and comprehensiveness in pricing, it has become the opposite of itself. And it has caused the audience to run away from the cinema.

In the end, he pointed out: adjusting the ticket price and returning the audience to the cinema should be our first goal, because it is the return of the audience that can reactivate the economic flow of the cinema.