Social networks earn 11 billion dollars from advertising in the children’s sector – Mehr news agency Iran and world’s news
According to the Mehr News Agency, quoted by the Associated Press, according to the researchers, these findings show that the American government should establish a law for social networks. Because companies that use children on the platform their They generate income, but failed are Legislate yourself properly.
They pointed out are Such laws, along with greater transparency from technology companies, can avoid damage to the mental health of young people and harmful advertising methods that target children and teenagers. areto limit
Researchers to obtain the income figures of companies, the number of users less than 18 years fee bookInstagram, Snap chatTik Tok, X and YouTube in 2022 According to US Census Bureau Demographic Data and Research Information Institutions Common Sense Media and Pew Research estimated.
Next, they used data from research firm eMarketer and Qustodio (a parental control app) to estimate each platform’s ad revenue. in America In 2022, estimate the amount of time children spend daily on each social network.
The researchers then announced that they used the data to create a simulation model to estimate the amount of advertising revenue the platforms could generate from minors in the United States.
Researchers and legislators have been thinking about it for a long time Effects Rooted negativity is focused on social networks are whose algorithms are designed to encourage children to overuse the platform.
Part of the report states: Children and teenagers who go to school can probably recognize the ads but during this Propaganda It is trusted in social networks. Influencers promoted or displayed alongside personalized content, this age group cannot resist advertising.
According to Harvard research, the highest advertising revenue from users aged 12 and under goes to YouTube ($959.1 million), followed by Instagram ($801.1 million) and fee book (137.2 million dollars) belongs to
In the meantime, the highest advertising revenue from users aged 13 to 17 is related to Instagram ($4 billion), Tik Tok ($2 billion) and YouTube ($1.2 billion).
The researchers also estimate that Snap chat It will get the largest share of its total ad revenue in 2022 from users under the age of 18 (41 percent), followed by TikTok (35 percent), YouTube (27 percent), and Instagram (16 percent).