The iPhone became the best-selling smartphone in China for the second month in a row
According to Counterpoint Research, the iPhone has become the best-selling phone in China for the second month in a row. Apple was able to reach 23.6% of the market in November 2021, which is a 22% increase compared to the previous month. After Apple, Vivo has become the best-selling brand in the Chinese market with a share of 17.8%.
According to Counterpoint Resarch, the popularity of the iPhone 13 series, which benefits from improved photographic capabilities over the previous generation and has a higher charge, has led to Apple’s success in the Chinese market. November also hosts “Singles Day” in China, which is similar to Black Friday in other countries, which has also had a positive effect on iPhone sales.
IPhone sales in China are declining
Wall street Journal A report citing Counterpoint Research notes that Apple’s monthly sales growth in China from October to November was 15.5 percent, but that demand for iPhones will decline in the near future. According to a Counterpoint analyst, “Etan Chi” Apple’s sales will decline in December or January because Chinese users will no longer upgrade their iPhones.
The waiting time for iPhones in the global market has decreased, which indicates an increase in supply, so Apple can sell more phones in a shorter time and make it available to its customers. This also has a positive effect on the growth of the iPhone market share.
Leaving this aside, we can see the impact of US sanctions against Huawei, which have not only benefited Apple, but also increased the share of Chinese companies in the global and Chinese markets. Xiaomi, Oppo and Vivo have all increased their product sales thanks to sanctions against Huawei.
While Apple was the best-selling brand in the Chinese market in the first two months of the fourth quarter of 2021 (October and November), it ranked much lower in the third quarter. According to Counterpoint, Vivo tops the table with a 23% share, followed by Oppo and Honor with a 20% and 15% share, respectively. Next in line are Xiaomi, Apple, Huawei and Riley with shares of 14, 13, 8 and 4 percent.