The propagation of religion has become extremely complicated with the advent of the media – Mehr News Agency | Iran and world’s news
Mehr News Agency – Religion and Religion Group – Negar احدپور اخبلاغ: The religion of Islam is a “universal” and “eternal” religion and has come to explain and regulate the relationship between “God”, “man” and “the world”. Such a religion, in order to realize the characteristics that result from its “finality”, must be propagandistic in nature and use all its capacities to spread its heavenly concepts and messages to all human beings forever and everywhere, and the completion of the argument will be achieved. To this end, religious missionaries have used and continue to use the media to spread and propagate themselves. With the emergence and expansion of new media, more attention must be paid to the relationship between religion and the media. Because the media has a fundamental role in promoting spiritual and moral ideas, especially in the field of religion. Among the media, television seems to be the best medium for the rapid and widespread promotion of religious discourses due to its wide audience.
In this regard with محمدهادی همایونChairman and Faculty Member of the Faculty of Culture and Communication and a member of the Board of Trustees of Imam Sadegh (AS) University, say We paid, the result of which you can read below:
Mohammad Hadi Homayoun stated that what plays a pivotal role in propaganda is the personality, soul and intention of the preacher. , God also improves his relationship with the people, this is very effective in the matter of propaganda, as we have a lot of records and evidence and examples in this regard in history, those who self-knowledge and self-improvement, listen to their words, As a rule, this issue should continue logically in the media as well.
Gaining people’s trust is an important factor in the effectiveness of propaganda programs
Homayoun added: “This is the difficult and complex issue of our time, that if the media is to act like the same educated and pure amount, the executor who is in front of the camera and in front of the people must have such characteristics, and the moral and Kamali has gone through, but is that enough, do not the producer, writer, director and other factors of that program have a role in conveying the right message to the audience? This will certainly go beyond even the upstream structure and organization itself.
If the media is to act like the same cultured and pure amount, the executor in front of the camera and in front of the people must have such characteristics, and must have gone through the moral and perfectionist stages, but is that enough, is it enough? Do not the creator, writer, director and other agents of the program have a role in conveying the correct message to the audience?
This faculty member of Imam Sadegh University (ع) He pointed out: “It seems that the dimensions of the issue of propagating religion, incidentally with the advent of the media, if it wants to survive in the context of Islamic propaganda, has become very complex in the contemporary era and we have more than pure sincerity and intention not only at human level And the factors involved in a media production that we need even in the media itself and the media structure. For example, gaining trust is one of our most important topics in individual and traditional advertising, and we know that this is a rule that if a preacher can gain the audience’s trust, there is an easier way, but if the audience trusts him Otherwise, even if his thinking and words are logical and correct, the preacher will not do anything.
He added: “This trust must be transferred to the subject of media and the structure and organization of the media in the contemporary era, and the media must create this trust for the people, which is very hard work and far beyond the trust that a preacher needs.” As a result, we are dealing with a very complex and, of course, important issue that has unfortunately received less attention.
Ashura; It is the culmination of the practical propaganda of religion
This member of the Board of Trustees of Imam Sadegh (AS) University, stating that the life of the Ahl al-Bayt (AS) in relation to the issue of propagating the religion is very fruitful and brilliant, said: Attracting the audience through the method of propaganda was considered practical and non-verbal, but we see the peak of this event during Ashura and the martyrdom of the martyrs and their companions and the captivity of the Ahl al-Bayt (AS). Ashura is one of the greatest examples of propagating religion through action, which has remained in the history of humanity.
The head of the Faculty of Culture and Communication of Imam Sadegh (AS) University emphasized: One of the keys Most There are criteria for Islamic propaganda, it is a “practical invitation” and that the preacher must be the agent himself, the preacher can not say a word and not act in secret.
Referring to the hadith “کونُوا دُعَاةً لِلنَّاسِ بِغَیرِ ألسنتكم»از Imam صادق (ع) He said: “One of the most important principles that an educational and ideological educator should consider is that an important part of inviting people to Islam and ethics is through non-language, and linguistic discussions will be effective when the audience has full confidence in the speaker.” One of the main reasons for the failure of some coaches to attract the audience is related to this issue. Hence, one of the main religious instructions in inviting people to Islam is the way of the Ahl al-Bayt (as), inviting a way other than language.
What comes out of the heart, stay in the heart
Homayoun added: The deep effect of practical invitation originates from the fact that whenever the listener knows that the speaker speaks from the heart and believes in his words one hundred percent, he opens his ear to his words and the words that arise from the heart sit on the heart, and It affects the soul, and the best sign of the narrator’s faith in his words is that he acts before others, as the Commander of the Faithful Ali (as) says: أَیهَا النَّاسُ نِنِّی وَ اللَّهِ مَا أَحُثُّکمْ Ali طَاعَةٍ except And أَسْبِقُکمْ لِلَیهَا And لَا أَنْهَاکمْ عَنْ مَعْصِیةٍ except And أَتَنَاهَی قَبْلَکمْ عَنْهَا – Oh you People, I swear by God, I do not encourage you to obey unless I have done it myself before, and I will not refrain from doing anything wrong unless I have avoided it before you.
In another part of the conversation, he stated: If we want to adapt these characteristics seriously in the media space, we should, as a rule, reconsider and revise the programming. ها Happens, from the executor, the producer, the agents, the managers, and even the organization itself, from the budget system to the rules and regulations and the letter sections, all need to be re-examined and adjusted.
Weaknesses of TV commercials
Criticizing the performance of television in this regard, Homayoun said: The weaknesses of the national media can be raised in two parts, first, institutional weaknesses that are an integral part of the media, for example, when advertising through a television program, you do not receive direct feedback from the audience. , While in face-to-face advertising, the amount receives feedback from the audience and the continuation of the advertising process is influenced by the feedback it receives. To be able to provide individual and face-to-face advertising indicators to the organization Spread Let it be fully effective is the most serious issue we are witnessing.
The role of religious scholars in influencing the media in propagating religion
He added: The requirements that exist in television with the manners of Ahl al-Bayt (ع) On the subject of propagating religion, it does not fit perfectly, and the main problem is that in the traditional system, the preacher reaches a level of purity, growth and excellence that effectively conveys his message to the audience, but is it the organization that we as the media belong to? Remember, it can have all that purity with it?
In the end, Homayoun said: “In rebuilding the media system based on religious rules, we expect research, thought, reflection and modeling and provide solutions from religious scholars and officials in this field.”