The strange challenges of a film for release

Charso Press: Navid Esmaili, the director of the movie “One and a half floors” said about the conditions of the general release of this movie: In the situation where there is no access to the virtual space to promote the movie, we entered into negotiations with the Tehran Municipality to promote our movie and signed a contract for 20 We signed a billboard, which cost us 220 million tomans! We paid the checks for this amount and the billboards were also installed, but within 24 to 48 hours, all our billboards were collected and its space was allocated to the municipality’s own cultural billboards!

He added: When we followed up, no one answered us and we only found out that this happened on the order of the head of the municipal beautification organization, this behavior is while I sold my personal car so that I could have at least this number of billboards to promote the film. I have myself to be There was not a single person who was paying attention to me as an independent filmmaker. All our documents and contracts are available for monthly rental of municipal billboards. Although they returned our original money for the implementation of these billboards, what’s the point? Even a thousand Tomany They didn’t pay us as damages and they didn’t even give us replacement billboards. Our goal was to promote our film.

They said, Alhamdulillah, we have returned your money!

This director said: I am a director who makes a film with my own budget, and that’s why I run after it so that I can release it in the best way. It is indefensible that I have personally been able to reach an agreement with a government body and a contract was signed for it, but they did not adhere to it. In response to the follow-up and protest, they also said, Alhamdulillah that the principal of your money has been returned. This was worse than any insult to me!

Esmaili added: “If it is supposed to not advertise movies, why do you sign a contract from the beginning?” more important Why are other movies easily promoted these days? Don’t the movies “Individual” and “Amphibian” have advertising billboards in the city right now?

Actors who are caught in cyberspace!

The director of “Floor One and a Half” went on to criticize the actors of his film and said: “The actor who made a condition to me at the very beginning of the job that you would not settle my money in full, will not go in front of the camera and he seems to have the right to demand his salary.” Today, when I say at least post a story to promote the film, he says that I am not willing to promote the film in this situation! Finally, me as the director of this film partial I am from the same people, can you harm my work in the name of supporting the people? Some of these friends feel that if they advertise for the movie that is being released in the cinema, they will fall out of people’s eyes!

He emphasized: We have made a cultural film and we wanted people to feel better with this film. In this unfavorable situation, our film sold about 600 million Tomans in 8 days, and this means that people have welcomed it as much as it did, and they are feeling better. Let’s serve instead of getting caught and asking from home to create problems for others with a story! Why should an artist who receives billions of dollars in this situation post a protest story for 20,000 tomans per kilo of tomatoes? It’s not fair! This is a lie. When all the fun and Your periods It is in its place, why do you want to present a different image of yourself in cyber space? why should two face be

TV commitment letter for a fine of 5 billion tomans!

Esmaili also said about the negotiation with the TV authorities to promote the movie “Taqbeh One and a Half”. Based on The negotiations we had before, they talked to us to promote the film at a price of 240 million tomans per second. Based on this, they gave us 5 billion tomans of free credit as a gift, which resulted in a one-time teaser broadcast of our movie on Channel Four, at 8 am! For this reason, they put a letter of commitment in front of us that if the teaser of your movie is aired on satellite channels or cyber space, you must return all 5 billion Tomans as a fine to the Broadcasting Organization! Our film production manager also said under load We do not make such a commitment and we gave up.

He continued: In this situation, Mr. Sohrabi, Director General of Cinema Organization, wrote a letter to Mr. Jabali, the head of Radio and Television Organization, which helped us a lot. With his order and without a letter of commitment, a few teaser replays were considered for our film and it is supposed to be us announcement Let’s convey our idea to the organization.

In the end, this director emphasized: The fact is that the condition is not the sale of the film, the fact that one person sees my film from the first minute to the end and puts a smile on his face for a moment is worth the world to me. Even if the same audience after watching the movie says how stupid your movie was, I will not really be upset. After all, it has always been like this in the filmmaking industry that even if 90 people praise your film, there will still be 10 people who criticize it. Even if this is the ratio of the picture and 90 people feel bad with your movie and only 10 people feel good, it still makes sense to me.

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